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RETNA monumental installation for Restoration Hardware

Restoration Hardware: Monument (2017)

The RH gallery in West Palm Beach is a big building. Big windows, clean lines, Florida light flooding through. They asked me to put something on the outside wall that would anchor the whole block. Called it "Monument" because that's what it needed to be. I went black and white — my classic palette. The symbols run vertical, tall like the columns on an old temple. From the street it reads like a message carved in stone, but up close you see the paint drips, the hand in it. That contrast is everything. Ancient and immediate at the same time. People drive by, stop, take pictures. Kids stand in front of it trying to figure out what it says. Tourists ride past on rented bikes and shout about it. That's the point — making something that stops you in your day and makes you wonder. The RH crew understood that. They didn't want a logo or a sign. They wanted something that felt like it belonged there since before the building went up.